Marketing Campaign Data Analytics
A serverless data pipeline on AWS that automates ingestion, transformation, querying, and visualization of marketing campaign data using S3, Lambda, Glue, Step Functions, Athena, and QuickSight.
Overview
2025,
Usecase
In the fast-paced world of digital marketing, understanding campaign performance is critical for success. Our Marketing Analytics Pipeline is a fully automated, serverless solution that transforms raw marketing data into actionable intelligence. By leveraging the power of AWS, this system streamlines the entire data lifecycle—from ingestion to visualization—so you can focus on what truly matters: making smarter, data-driven decisions that boost your ROI and optimize your marketing spend.
Process
Our system is engineered to handle your data with precision, running a seamless, end-to-end workflow without any manual intervention.
Ingest & Extract: Your raw marketing data, often in ZIP file format, is automatically uploaded to an Amazon S3 bucket. This triggers an AWS Lambda function, which instantly unzips the files and extracts the data, preparing it for the next steps.
Transform & Catalog: AWS Glue ETL jobs clean and standardize the raw data, removing invalid records to ensure quality and consistency. An AWS Glue Crawler then scans the refined dataset, cataloging it to make it structured and ready for querying.
Orchestrate & Query: AWS Step Functions orchestrate the entire process, ensuring each step—from extraction to querying—executes smoothly and in the correct sequence. Amazon Athena then runs SQL queries directly on your S3 data, allowing for rapid calculation of key metrics like ROI and conversion rates.
Visualize & Monitor: The final, actionable insights are brought to life through dynamic dashboards in Amazon QuickSight. These interactive visualizations empower stakeholders to track performance and explore data visually. Meanwhile, continuous monitoring via execution logs and IAM roles guarantees security and pipeline governance.
Outcome
The result is a robust, automated analytics engine that delivers significant benefits. You gain a complete end-to-end serverless pipeline, which means zero manual effort for data processing. The system ensures high data quality and consistency, providing a reliable foundation for your analytics. You'll experience faster insights, as Athena enables quick queries on your campaign metrics. This enables your team to make improved, data-driven decisions, adjusting strategies and optimizing campaigns to maximize ROI. Ultimately, this scalable and cost-effective solution grows with your marketing efforts, ensuring you always have the data you need to succeed.
Asha
Data Engineer
2025,
Case-Study
